Jun 6, 2025
In the latest edition of 'The Valley Today,' host Janet Michael sat down with Andy Gail, CEO of United Way Northern Shenandoah Valley, and Holly Roberts, founder of Love To Nic, to discuss their impactful and collaborative efforts to support the homeless and needy communities in Northern Shenandoah Valley and beyond.
Holly shared that Love To Nic was founded in memory of her late son, Nic, who struggled with schizophrenia and bipolar disorder before dying in a car accident a decade ago. The nonprofit primarily focuses on providing shoes but has since expanded to include winter jackets, boots, and other essential items like non-slip shoes and steel-toed boots to help the homeless secure jobs. Holly's heartfelt story included her travels to NFL stadiums. During these trips, the organization hands out numerous pairs of shoes, socks, hats, and gloves to the homeless.
Janet remarked on how powerful and touching Holly's mission is, particularly the ripple effect that one act of kindness can provoke. Holly recounted a poignant story about a recipient who reached out to his mother after receiving shoes, which led to a cascade of donations from various states.
The discussion then shifted to the collaborative aspect of their work. Andy explained how United Way emphasizes collaboration among nonprofits through their impact grants, requiring partnerships among applicants to address community needs more holistically. He noted that they had received over $800,000 in requests from 50 nonprofits.
In a surprise announcement, Andy revealed that United Way had received an additional grant to support basic needs in rural counties. Holly was overjoyed to learn that Love To Nic would be receiving $5,000 from this fund to continue their important work in providing shoes and meals to the needy.
Holly also discussed the logistics of her operations, highlighting partnerships with companies like Bombas for socks and various brands for affordable footwear. Despite the challenges, Holly's determination and her support network have allowed Love To Nic to make a significant impact.
Andy talked about how United Way leverages community connections and data to secure funding and support for various initiatives. He emphasized that their success is a community effort, showcasing how collaborative efforts can drive meaningful change.
The discussion ended on a high note with Holly thanking United Way and the community for their support, while Andy promised continued backing for her vital work. Janet encouraged listeners to engage and support such initiatives.
Learn more about Love to Nic: https://lovetonic.org/
Learn more about United Way Northern Shenandoah Valley: https://www.unitedwaynsv.org/