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The Valley Today is a radio show and podcast dedicated to shining a light on the vibrant community leaders and local events that make the Shenandoah Valley of Virginia truly special.  Insightful conversations, engaging stories, and event details connect listeners with the heart and soul of the valley, showcasing its unique culture, initiatives, and people.

Aug 26, 2025

The Family Drive-In Theatre stands as a living testament to a bygone era—one where families gathered under the stars, children played on grassy lawns, and the magic of cinema brought communities together. In this episode of “Tourism Tuesday” on The Valley Today, host Janet Michael and co-host Justin Kerns from the Winchester/Frederick County Convention & Visitors Bureau sat down with theatre general manager Ron Graham to explore the rich history, present challenges, and hopeful future of this beloved local institution.

Since opening its gates in 1956, the Family Drive-In has weathered the storms of changing times, economic pressures, and even a global pandemic. Ron, whose passion for the theater is palpable, recounted stories of resilience and adaptation—from navigating COVID-19 restrictions to maintaining the drive-in’s unique double-feature tradition. “We’ve never closed, not once since we opened,” Ron proudly shared, highlighting the theater’s commitment to providing a safe, joyful space for families, even when indoor venues shuttered.

But the drive-in is more than just a place to watch movies. It’s a hub of community spirit, where seasonal events like Easter egg hunts and visits from Santa Claus create lasting memories. The theater’s open spaces invite children to play and neighbors to reconnect, fostering a sense of belonging that’s increasingly rare in today’s fast-paced world. As Justin noted, “It’s a social mechanism we don’t have at a closed indoor movie theater. Here, you’re expected to talk to people and meet your neighbors.”

Yet, the future of the Family Drive-In hangs in the balance. With the land under separate ownership and rising operational costs, Ron and his team are rallying the community to help secure the theater’s survival. Fundraising efforts are underway, aiming to ensure that this piece of Americana remains for generations to come. “If everyone who follows you on Facebook gave just $10, you'd be nearly there,” Janet observed, underscoring the power of collective action.

As the Family Drive-In approaches its 70th anniversary, its story is a poignant reminder of the value of shared experiences and the importance of preserving local treasures. For Ron, Justin, and countless families, the drive-in is more than a business—it’s a legacy of joy, nostalgia, and community spirit. And with the support of Winchester and beyond, its screen may continue to light up the night for many years to come.

To learn about Family Drive-in sanctioned fundraisers, follow them on Facebook.