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The Valley Today is a radio show and podcast dedicated to shining a light on the vibrant community leaders and local events that make the Shenandoah Valley of Virginia truly special.  Insightful conversations, engaging stories, and event details connect listeners with the heart and soul of the valley, showcasing its unique culture, initiatives, and people.
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  2. The Business of Tourism in Winchester/Frederick County

The Business of Tourism in Winchester/Frederick County

Dec 28, 2021

Our conversation with Justin Kerns from Winchester/Frederick County Convention & Visitors Bureau was all about tourism: the people, the businesses, and the data.

Justin explained who the tourists are that come to our area and why they choose Winchester/Frederick County. We talked about targeting & tracking methods that he uses to get the most bang for his marketing buck. He also told us why local, small businesses must in most cases depend on tourist traffic in order to survive & thrive.