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The Valley Today is a radio show and podcast dedicated to shining a light on the vibrant community leaders and local events that make the Shenandoah Valley of Virginia truly special.  Insightful conversations, engaging stories, and event details connect listeners with the heart and soul of the valley, showcasing its unique culture, initiatives, and people.

Feb 22, 2022

For our Tourism Tuesday conversation today, Justin Kerns from Winchester/Frederick County Convention & Visitors Bureau joined me (from the road) with his guest, Jeff Carroll, one of the owners of Vibrissa Beer.

Jeff gave us a bit of background about his brewery that currently operates (and brews) from their location at Front Royal Brewing Company on Main Street in Front Royal. He explained their plans to grow their production with the opening of a new production facility in the former Winchester Star building at 2 N. Kent Street in Old Town Winchester. The new location will house a traditional taproom offering food and outdoor dining and possibly even a rooftop deck.

Jeff told us about their decision to rebrand the business and how that helps them grow their distribution to other parts of the state and throughout the east coast.

For more information about Vibrissa Beer, follow them on Facebook and check their website: http://vibrissabeer.com/  when it goes live in the coming weeks.